With employee benefits (German: Mitarbeitervorteile) you win over applicants for your company and boost employee satisfaction and retention. On a fiercely competitive market, high potentials and skilled professionals in particular are an absolute rarity. Make yourself an attractive employer with employee benefits, lay the foundation for your company's success and create the best possible working conditions for your employees!
Here at frank. we tell you why offering extras for employees has become indispensable for every company. We also inspire you with our ideas for employee benefits. And we have one very special benefit for your team that you can subscribe to with us, and that will make you stand out from the crowd of employers.
Pros and cons of employee benefits
Employee benefits bring your company a whole range of advantages. Let's go big and bring in a few marketing and recruiting buzzwords: employer branding, employee experience, employee engagement. Employee benefits help you with all of these.
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Employer branding: This covers all the measures companies use to strengthen themselves as an employer brand. By promoting what you offer your staff far and wide, you can position yourself as an attractive employer and beat the competition in the fight for sought-after professionals.
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Employee experience: This term describes everything an employee experiences, from the application through onboarding and the whole length of their employment to the day they leave the company. By shaping the employee experience positively with employee benefits, you strengthen employee retention and motivation.
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Employee engagement: Employee benefits have a positive effect on satisfaction and are therefore a motivating element. The more motivated your employees are, the more they get involved in the company and the higher their productivity. That way, employee benefits ultimately help to boost efficiency.
On top of that, employee benefits also have a positive effect on the group as a whole. Above all, companies that offer their employees several benefits promote the satisfaction of the whole team. With a larger number of benefits, the chance is higher that there is something that satisfies every employee. By spreading the benefits around, companies achieve better collective satisfaction and strengthen team cohesion in the process.
Big potential of corporate benefits in marketing
Depending on how creative a benefit is, companies can even play it up big as a unique selling point (USP) in their marketing. Here is an example:
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Many companies offer their employees a company car or a company gym membership as a benefit. That's nice, but not much of a USP that would grab attention in social media marketing.
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What is rarer, and therefore more unusual, than a company car or company fitness? Massages or employee loans to finance property, for example!
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Companies can present benefits like massages and employee loans on their social media channels even better to boost their appeal as an employer, and so draw more attention to themselves.
The effort of implementation is the only downside
That's plenty of advantages, so now let's take a look at the downsides. Organising extras for employees takes effort. That effort costs time and sometimes money. Certain employee benefits are offset against the employee's gross salary and deducted from tax, so there is no extra financial burden for the company. But the bureaucratic effort remains. Companies therefore have to consider whether the advantages outweigh the effort of employee benefits.
Changed expectations of employees in the new millennium
In the end, though, the question isn't whether companies should offer their employees corporate benefits. This millennium has taught us one thing: the expectations of employees in the new generations (millennials and Gen Z) have risen significantly. Employees no longer look only at their salary, but also at
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work-life balance,
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health,
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flexible working hours,
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opportunities for personal development,
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career prospects and chances of promotion,
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working atmosphere,
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flat hierarchies,
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appreciation and
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the company's commitment to sustainability and social justice.
The more of these aspects companies cover with suitable offers for their staff, the more attractive they are as an employer. This has a positive effect on recruiting. Highly sought-after talent and skilled professionals on the job market in particular can't be persuaded by salary alone. And even if salary is enough of an argument to accept a job at first, in a company without employee benefits, where salary is the only argument, those coveted talents and professionals usually only stay for a short while before heading off again.
Conclusion: employee perks are indispensable for companies
Employer attractiveness, employee satisfaction, retention and motivation, as important criteria for long-term, successful collaboration, are therefore a central topic for the success of your company and the harmony in your team.
The thing is, some employee offers, such as flexible working hours and flat hierarchies, require a change in company culture in some companies. Even if it may be hard to carry out this transformation, you should take your time and change the company culture step by step. Only then will you be able to hold your own against other companies in the fight for the most coveted applicants in the years to come.
With certain employee offers, however, no change to the company culture is needed. You can simply buy them, subscribe to them or organise them in some other way, and so offer your employees attractive corporate benefits relatively quickly. With that in mind, we finally come to the very special benefit that we at frank. make possible and that we promised you at the start.
frank. juice subscription as a very special corporate benefit
Let's think about which benefit for staff is standard at almost every employer. Exactly: drinks! Pretty much every office has water and coffee. Sometimes the boss turns out to be generous and puts a few tea bags next to the kettle for those employees who have sworn eternal abstinence from caffeinated coffee. So far, so good.
Almost all employees take drinks as a benefit for granted. If employers don't provide drinks, most employees see this as a clear flaw. After all, drinking is one of people's most important needs. On top of that, providing water, coffee and tea doesn't cost much, so this corporate benefit should be a given.
Striving for something special in quality and creativity: the unique juices from our production
Luckily, companies have understood all this and provide their employees with drinks. Some employers go a bit further and organise soft drinks. With soft drinks as a benefit in particular, experience shows that companies like to save money and pick the cheapest products. This is where we at frank. step in and conjure up a real USP benefit for your office.
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What if you could stand out completely from the competition with highly individual drinks as an employee benefit?
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What if these were drinks made from 100% natural ingredients that offer a remarkable variety of flavours?
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What if you could use these drinks for health management and lead by example on sustainability at the same time?
Welcome to the world of frank.! With our corporate drinks offer we have turned an actually conventional employee perk into a truly extraordinary benefit. Our juices come in a wide variety of flavours. Every juice has an elaborate and creative recipe. The special result shows in the taste of "The Glow", "Lean Machine", "The Purist", "The Crocodile" and all our other juices.
Branded juices in cooperation with our brand
With us you can have individual flavours developed with individual recipes. Applying nutritional science standards and our experience, we create your very own juices, which you can place in your offices, meeting rooms and other spaces in a co-branding with frank.
Co-branding with frank. is particularly appealing thanks to our good reputation, because we have anchored exemplary values in our corporate identity and become known as a company that way. One of these values is transparency towards our customers: from the fields and trees where our juices begin, to the packaging and delivery of the finished products to companies and private consumers.
Another value we are committed to is sustainability. We look after the sustainability of our juices right down to packaging that is as eco-friendly as possible. This is a value that you can impressively demonstrate to your employees with a subscription to our juices. Many end customers also see sustainability as a central value of corporate social responsibility (CSR).
The most important employee benefits: promoting health and enjoying it
Why are our juices suited to health management? The juices are made from 100% natural ingredients, vegan, certified organic, gluten-free and free from other unnecessary additives. Their nutrient content supports employees' health. You can also organise soups and shots for your company as part of our juice subscription. The soups are quick to prepare and just as creatively put together and tasty as our drinks. As an alternative or addition to canteen food, which is traumatic in some workplaces, they bring completely new vibes into your company.
Thanks to the special quality, creativity and variety of our juices, this benefit lets you promote not only the health and satisfaction of individual employees, but even improve the atmosphere in the whole team. Why is that? Because it brings employees together when they explore the variety of flavours of frank. together!
More ideas for retaining and motivating your employees: benefits that support work-life balance, career and mobility
You now know our unique offer for corporate benefits: the creative business drinks from frank. Besides business drinks, there are other perks that companies can offer their employees to retain and motivate them. To finish, we'd like to give you a few ideas and examples of popular offers:
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Profit sharing
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Job tickets for public transport
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Company car
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Company phone
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Flexible working hours
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Home office
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Sabbaticals
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Company gym membership
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Training courses
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Mentoring
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Decision-making authority
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Participative leadership
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Workplace health promotion
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Nutrition counselling
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Smoking cessation programmes
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Health checks
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Stress prevention programmes
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Digital and modern workplace
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Financial allowance for professional equipment
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Company parking spaces
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EV charging stations on company premises
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Team-building activities
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Events
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Family celebrations
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Company parties
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Discounts at partner companies
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Employee awards
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Holiday childcare for employees' children
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Leadership training
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Language courses
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Further education offers
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Work-life balance offers
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Job sharing
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Job rotation
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Company apartments
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Staff meals
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Relaxation rooms and training
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Showers
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Massages
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Company pension schemes
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Scholarships
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Bonus payments
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Employee loans
The list of possible corporate benefits is impressively long. Employers will hardly be able to provide all of these offers, which is why it is important to talk to your employees. An open dialogue where employees can share their needs and goals is, by the way, something staff value highly.
In that dialogue you will find out what your employees need and work out which employee benefits would currently have the best effect on the team. Afterwards, together with your HR department, you can choose which benefits you want to push. You set a plan for which benefits are introduced first, and how you then roll out the other benefits in your company step by step.
Delight your employees and stand out as an employer
You are now fully informed about the value of benefits. Start right away by running through the many options for employee benefits, on your own or together with your HR department. We're happy to help with our offer if you want to delight your employees with our juice subscription. Our benefit is unique and can be introduced in your company quickly. So: sign up for a subscription, or feel free to get in touch with us!
