Through employee benefits you win applicants for your company and strengthen employee satisfaction and retention. In the fiercely contested market, high potentials and skilled professionals in particular are an absolute rarity. Position yourself as an attractive employer through employee benefits, lay the foundation for your company's success this way and create optimal working conditions for your employees!
Here we at frank. reveal why providing extra benefits for employees has become indispensable for every company. We also inspire you with our ideas for employee benefits. We also have a very special benefit ready for your employees that you can subscribe to with us and that makes you stand out from the crowd of employers.
Advantages and disadvantages of employee benefits
Employee benefits bring your company manifold advantages. We'll now take a broad view and bring in a few marketing and recruiting terms: employer branding, employee experience, employee engagement. Employee benefits help you with all of these aspects.
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Employer Branding: This covers all measures with which companies strengthen themselves as an employer brand. By marketing your benefits for employees with wide reach, you can position yourself as an attractive employer and outdo the competition in the fight for sought-after skilled professionals.
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Employee Experience: This term describes all the experiences an employee has from application through onboarding and the entire duration of employment to leaving the company. By shaping the employee experience positively through employee benefits, you strengthen employee retention and motivation.
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Employee Engagement: Employee benefits have a positive effect on employee satisfaction and are therefore a motivating element. The more motivated your employees are, the more they contribute to the company, and the higher their productivity. So the benefits for employees ultimately contribute to an increase in efficiency.
Through all of this, employee benefits also have a beneficial effect on the collective . Above all, companies that offer their employees several benefits promote the satisfaction of the collective. With a larger number of benefits, the probability is higher that there is a satisfying benefit for every employee. By spreading benefits, companies thus achieve better collective satisfaction and in this way strengthen team cohesion.
Great potential of corporate benefits in marketing
Depending on how creative a benefit is, companies can even play it up big in marketing as a unique selling point (USP). To give an example:
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Many companies provide their employees with a company car or company fitness as a benefit. That's nice, but not much of a USP that would attract attention in social media marketing.
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What is rarer and therefore more extraordinary than a company car or company fitness? Massages or employee loans to finance property, for example!
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Companies can present benefits like massages and employee loans, to raise their attractiveness as an employer, even better on their social media channels and thus attract more attention.
Implementation effort as the only disadvantage
These are enough advantages, so now let's look at the disadvantages. Organising extra benefits for employees involves effort. This effort costs time and sometimes money. Certain employee benefits are offset against the employees' gross salary and deducted from tax, so that no additional financial burden arises for companies. But the bureaucratic effort remains. Companies therefore have to consider whether the advantages outweigh the effort of employee benefits.
Changed expectations of employees in the new millennium
In the end, though, the question isn't whether companies should provide employees with corporate benefits. Because this millennium has taught us one thing: the expectations of employees in the new generations (millennials and Gen Z) have risen significantly. Employees no longer pay attention only to their salary but also to
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work-life balance,
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health,
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flexible working hours,
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opportunities for personal development,
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career prospects and opportunities for advancement,
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working atmosphere,
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flat hierarchies,
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appreciation and
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the company's commitment to sustainability and social justice.
The more of these aspects companies cover through corresponding employee offers, the higher the attractiveness as an employer. This has a positive effect on recruiting . In particular, highly sought-after talents and skilled professionals on the job market can't be won over to a job by salary alone. And if the salary is initially enough of an argument for accepting a position, the coveted talents and skilled professionals at a company without employee benefits, with salary as the only argument, will usually only stay briefly and then look for the exit again.
Conclusion: employee offers are indispensable for companies
Attractiveness as an employer, employee satisfaction, employee retention and employee motivation as important criteria for long-term and successful cooperation are thus a central topic for the success of your company and harmony in your team.
Now, some of the employee offers such as flexible working hours and flat hierarchies require a change in company culture at some companies. Even if it may be hard to carry out this transformation in companies, you should take time for the gradual change of company culture. Only this way will you be able to prevail against other companies in the coming years on the job market in the fight for the most sought-after applicants.
With certain employee offers, however, no adjustment of company culture is necessary. You can simply buy them, subscribe to them or organise them otherwise and thereby offer your employees attractive corporate benefits relatively quickly. With this info we finally come to the very special benefit that we at frank. make possible and that we promised you at the start.
Juice subscription from frank. as a very special corporate benefit
Let's think about which benefit for workers is common at almost every employer. Exactly: drinks! Practically every office has water and coffee. Sometimes the boss proves gracious and puts a few tea bags next to the kettle for those employees who have sworn eternal abstinence from caffeinated coffee. So far, so good.
Almost all employees take drinks as a benefit for granted. If employers don't provide drinks, most employees interpret this as a clear flaw. Because drinking is one of the most important human needs. Moreover, providing water, coffee and tea causes no significant costs, so this corporate benefit should be a matter of course.
From striving for very special quality and creativity: the unique juices from our production
Fortunately companies have understood all that too and provide their employees with drinks. Some employers make a bit more effort and organise soft drinks. Especially with soft drinks as a benefit, experience shows that companies like to save money and choose the cheapest products. This is where we at frank. come in and conjure an absolute USP benefit into your office.
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What if you could completely set yourself apart from the competition with highly individual drinks as an employee benefit?
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What if these were drinks that consist of 100% natural ingredients and offer a remarkable variety of flavours?
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What if you could do health management with these drinks and at the same time lead by example on sustainability?
Welcome to the world of frank.! With our company drinks offering we have turned an actually conventional employee benefit into an absolutely extraordinary benefit. Our juices come in a variety of flavours. Every juice has an elaborate and creative recipe. The distinctiveness that results can be tasted in "The Glow", "Lean Machine", "The Purist", "The Crocodile" and all the other juices .
Juices with branding in cooperation with our brand
With us you can have individual varieties with individual recipes developed . Applying nutrition science standards and our experience, we create your very own juices, which you can put in your offices, meeting rooms and other premises in co-branding with frank.
From the first recipe draft to the finished label with both logos, a label management system records every version and every approval, so that you always know which variety is currently in your fridge.
Co-branding with frank. is especially attractive because of our good reputation, because we have anchored exemplary values in our corporate identity and have become known as a company that way. One of these values is transparency towards our customers: from the fields and trees where our juices begin, to the packaging and delivery of the finished products to companies and to private consumers.
Another value we are committed to is sustainability. We pay attention to the sustainability of our juices right down to the most environmentally friendly packaging possible. That is a value you can impressively model to your employees with a subscription to our juices . In addition, many end customers also pay attention to sustainability as a central value of corporate social responsibility (CSR).
Most important benefits for employees: promoting and enjoying health
Why are our juices suited to health management? The juices are 100% from natural ingredients, vegan, organic-certified, without gluten and without other unnecessary additives. The nutrient content is beneficial for employees' health. You can also as part of our juice subscription soups and shots for your company organise. The soups are quick to prepare and just as creatively composed and delicious as our drinks. As an alternative or addition to the canteen food that is traumatic in some companies, they bring completely new vibes to your company.
Because of the special quality, creativity and variety of our juices, with this benefit you can promote not only the health and satisfaction of individual employees but even improve the atmosphere in the whole collective. Why is that? Because it connects employees when they explore the taste variety of frank. together!
More ideas for retaining and motivating your employees: benefits promoting work-life balance, career and mobility
You now know our unique offer for corporate benefits: the creative business drinks from frank. Besides business drinks, there are other benefits companies can offer their employees to retain and motivate them. Finally we would like to give you some ideas and examples of popular offers :
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Profit sharing
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Job tickets for public transport
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Company car
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Company mobile phone
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Flexible working hours
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Home office
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Sabbaticals
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Company fitness
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Training
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Mentoring
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Decision-making authority
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Participative leadership
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Workplace health promotion
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Nutrition counselling
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Smoking cessation programmes
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Health check-ups
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Stress prevention programmes
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Digital and modern workplace
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Financial subsidy for professional equipment
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Company parking spaces
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EV charging stations on company premises
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Team-building activities
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Events
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Family celebrations
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Company parties
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Discounts at partner companies
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Employee awards
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Holiday care for employees' children
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Leadership training
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Language courses
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Further training opportunities
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Work-life balance offers
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Job sharing
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Job rotation
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Company apartments
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Company meals
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Spaces and training for relaxation
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Shower facilities
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Massages
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Company pension scheme
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Scholarships
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Bonus payments
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Employee loans
The list of possible corporate benefits is thus impressively long. Employers will hardly be able to provide all these employee offers, which is why it is important to enter into dialogue with employees. Open dialogue, in which employees can share their needs and goals, is incidentally an aspect that employees strongly appreciate.
In dialogue you will learn the needs of your employees and determine which employee benefits would currently have the best effects on the collective. You can then work with your HR department to select which benefits you want to push. You set a plan for which benefits are introduced first and how you then gradually implement the further benefits in your company.
Inspire your employees and stand out as an employer
You are now comprehensively informed about the benefits of benefits. Start right away letting the many options for employee benefits run through your head, alone or together with HR. We are happy to be there with our offerif you want to inspire your employees with our juice subscription. Our benefit is unique and can be introduced quickly in the company. So: take out a subscription or feel free to get in touch with us!
